Information Engineering

A Systemic Approach To Insight, Feedback, and Competitive Advantage


Data needs to be transformed into insight, not just collected and stored. The analytic process begins with the most basic definitions of your data. It continues via synthesis and organization. It may never end. Knowledge never does. Knowledge doesn’t live in a box. It is created and refined across years of practice and investigation. Knowledge is a systemic concept. It cannot reside in silos within your organization. It is the fabric and the culture. It requires a different approach entirely to your data, one with wide perspective.


Engineering takes experience, but data is experience. Failing to recognize the latter will result in thin and superficial insights. Whether you sell a service or a product, you are creating customer experiences. Often in our virtual age, these experiences can not be viewed directly. They occur in remote and disparate places. They require detail and context to be understood and improved. Experience sets you apart. Your information systems must reflect both your customers experience and your own. Decades ago this was the bedrock of business interactions and face-to-face experiences. Today, you have little choice but to seek this insight within your data. That requires analytics and business experience. Your engineer must work to capture both.


Information Engineering serves your business. It serves your customers. It is a service first and foremost. It is not a commodotized service, either (with some exceptions). While tools exist that can assist you in building the service you need, none replace it. This shouldn’t surprise anyone, yet it often does. Analytic services are akin to legal services, medical services, or if you prefer — plumbing, carpentry, or masonry. It requires a skilled technicians. This isn’t a DIY process that can be found in a Youtube video or from an online course. Your products, your experiences, your customers are all unique. Your data will be as well. Transforming that into information and insight takes discipline and commitment.


Service, experience, and knowledge are powerful skills. They fall just short of sufficient. Information engineering requires a final level of insight. Insight in the form of understanding of how people and organizations learn. Insight in the form of innovative practices and techniques in problem solving. Insight into what true insight really is…

Insight is the competitive advantage of information engineering. It allows your organization to learn, to adapt, and to overcome. It creates feedback systems. It changes the culture. It sets your business apart and above. Great information engineers will have a proven track record of real insight and innovation. A record of growing great organizations, of powering successful start-ups, and of providing out-sized returns is not optional.


Information Engineering is a role for dedicated, educated, experienced experts. It has a subtle artistry. That is not a ploy to increase the price. A true craftsman should be skilled enough and efficient enough to keep their prices low. But remember, an ineffective product in a box is over-priced no matter how cheap it seems. You need someone with the skills to use it. Information Engineering has a long history, one that stretches the length of civilization itself. Practically speaking, it is a process that after thousands of years of refinement and technology is now available to everyone. It is the intellectual equivalence of the cell phone or computer, only those items are commodities and products. As noted, this process still requires disciplined practitioners.

Do you have the knowledge, experience, service, insight, and craftsmanship to do the job right? It is not an easy thing to hire for, even harder to retain talent of this sort. You should consider hiring a third-party to support you in this endeavor.

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